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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
Download Ebook Genre: Business
Language: English

Book description:

Genre: Business
Edition description:
1st ed. of "Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits".
Edition description:

Identifiers:
ISBN 13: 9780814413333

Number of pages: 528
Language: English


The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line.

Drawing on over thirty years of research for companies such as 3M, American Expre